Fragma

services
Brand identity
Pattern
Illustrations
Print collaterals
Socials

credits
Logo Sebastien Greffe
Interior design Studio Haver
Photography Pieter D'Hoop

Fragma is a fine dining restaurant in the heart of Leuven that offers gastronomic cuisine with seasonal ingredients in an elegant and iconic interior. With aspirations of becoming a Michelin starred restaurant, the storytelling in the shape of fragments is remarkable in this ambitious restaurant.

the mission
Craftsmanship is visible in every aspect of what Fragma stands for. Whether it’s their own garden in the back, with produce used in their menu, their incredible passion for wine or the materials in the interior. We knew we wanted to honour the same principles and create an identity that seamlessly binds the experience from print to plate, web to table.

the results
With a focus on the craftsmanship of the final deliverables starting with paper selections, binding methods and printing techniques we wanted to ensure that every detail of the identity was carefully curated. Minimal and clean design with a palette that pairs with any dish and audacious texture designs like final flourishes of seasoning to balance every bite across both print and digital. Holding onto the powerful existing logo, we created a collection of graphic elements to add nuance and tie each fragment together.