Oink BBQ Club 

services
Brand Identity
Brand Strategy
Art Direction
Copywriting 
Print

deliverables
Logo
Brand Guidelines
Print Collateral
Website

credits
Gaëtan Ferrari

Oink BBQ Club is putting the BEST BELGIAN QUALITY in BBQ. So you won't be surprised to hear that they only source the finest quality local ingredients. With their ingredients in hand they strike the perfect balance between, sweet, sour, salty, and smokey — for the ideal mouth-watering umami bite. 

the mission
Oink came to us looking for an identity. They knew what they were doing but they didn't know how to visually communicate it. We were given the exciting opportunity to not only have a lot of fun exploring design solutions but to also discover the more. 

the results
Along-side the wonderful people of Oink, we've created a bold and dynamic brand identity that's full of sunshine even on the rainiest of days (an important feat in Brussels). In creating their identity we wanted to give a small nod to American BBQ influences while remaining unique and playful. The wide colour palette is inpart inspired by the four main types of BBQ: Texas (orange), Memphis (dark blue), Kansas (red and yellow), Carolina (light blue). 

hello(at)studiobasil.com
Papenvest / Rue rempart des moines 44
B - 1000 Brussel / Bruxelles

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studio basil. 2022