Judith, a passionate lawyer with over a decade of experience, envisions her profession from a unique perspective. Throughout her career, she identified a lack of collaborative and creative thinking, as well as transparency toward clients. With Pivot, she's on a mission to redefine the traditional legal, replacing distrust with trust and giving rise to a more community based law practice.
Our goal with Pivot was to break free from conventional methods and corporate images, opting instead for a visual language that resonates with creative individuals. While emphasising Judith's value of clarity, ethics and personal connection.
Pivot's identity serves as a mirror reflecting the brand's ideas and intentions. The wordmark symbolizes strength and collaboration, emphasized in the small details of pieces coming together. The supporting typography reinforces the core values with its accessible and reliable feel. The use of black and light grey embodies legal clarity, while the infusion of blue and coral introduces an element of innovation and empathy.
The array of services provided by Pivot is abstractly depicted through radial icons. This representation underscores the ethos of comprehensiveness, placing the client at the central focus.