RAF COFFEE
services
Brand identity
Custom font
Animation
Copywriting
Art direction
Illustrations
Packaging
Print collaterals
Website visuals
Socials
RAF COFFEE is a roaster based in Gent with strong foundations in organic, ethical, sustainable and human centric coffee. Their values and philosophy are founded on lasting relationships from coffee berry to cup, meaning that equitable practices are sustained from producer to consumer. They believe that a high quality brew shouldn’t exploit the producers nor should it cost a fortune to enjoy. We might usually be tea drinkers but this coffee makes it hard not to convert.
the mission
We were approached to rebrand RAF COFFEE but to keep a candle lit for their old branding through the use of animals. We needed to create something which felt bold and fresh but still had a sense of whimsy and wasn’t scandi inspired (hard to escape these days). A brand that would stand out on the shelf and was dynamic enough to explore new varieties as needed.
the results
The route we settled on is a contrast of bold typography and fun and playful illustrations. The custom font nods to the past while feeling perfectly modern in its usage, while the illustration style inversely is modern with a touch of the old world in the coat style. The use of colour and different animal characters are used to denote the various origins of the coffee from around the world and also create a sense of engagement.
