BRUL
services
Brand identity
Visual identity
Print collaterals
Socials
BRUL stands for Bruisend Leeuw (Sparkling Leeuw) and organises everything leisure in our hometown Sint-Pieters-Leeuw. Making the village vivid and exciting by organising tons of activities varying sports, culture and tourism. This centre has quickly established itself as the meeting place for the local community, with a programme that appeals to everyone, from young to less young.
the mission
BRUL was looking for a new and exciting manner to present what they had to offer this season. Going from theater, music and dance on stage in different locations, to holiday camps for kids and one-day-festivals for all inhabitants. The design needed to be catchy and appeal to everyone. Of course they wanted the visual identity to reflect their enthousiasm and arouse curiosity. Bring it on!
the results
A brochure that captures the diversity of the audience and programming. You can tell from the result that we just loved working on the identity and the collaterals. With gradients as the graphic assets, changing over the pages, sometimes only slightly, it looks playful yet classy. A bold and modern font for titles, combined with an easy to read body copy and a clear layout made sure the focus was right where it needed to be: on the activities.
Did you know BRUL tripled their sales this season? Whether we have something to do with it, we'll leave in the midst.. But we loved being involved!
