Just Me
services
Brand identity
Just Me was born of Karen Jonckheere's passion and dedication to accessible mental health. It embodies the essence of self-discovery and self-acceptance. It is a warm, fun and purposeful environment where practical tools are offered to help people shine and embrace their shadow sides.
the mission
To create an identity which reflects Karen's dedication and dreams for mental health which is open and inviting. The identity needs to be accessible, warm and clearly express a sense of acceptance and safety.
the results
A rich identity which bursts with vibrancy but also embraces the darker edges of the human psyche. The logo is bold with delicate edges, a statement to the power and intimacy of looking after ourselves, while the gradients reflect the balance between thoughts, emotions and lived experiences. Everything comes together to create a sense of compassion and fortitude while also providing practicle tools to enable real change and growth.
