Cécile
services
Brand identity
Pattern design
Print collaterals
Website
Cécile started off small and continues to grow confidently as a company. Active in the Brussels catering scene, she was responsible for the kitchen in several LUCA campuses and later on started her own breakfast and lunch bar, which soon will evolve into an epicerie with brunch on the weekends.
the mission
To create a brand identity that was infused with an endearing, yet classical maturity and celebration of female entrepreneurship.
the results
The use of vibrant and tasteful photography in playful compositions are characteristic for Céciles branding. The colour palette is extensive and feminine however never girly. Next to the icon and a pattern derived from it, there are a variety of graphic taglines to be used throughout the identity. Mature yet always playful, the look and feel is timeless over print and web.
