Le Repas
services
Strategy
Brand identity
Naming
Copywriting
Art Direction
Print collaterals
Socials
credits
Marieke De Baerdemaker
Filip Fransen
Photography Elke Van den Ende
Flower installation Stek
In the spring of 2019, Marieke and Filip (Witlof) had this extraordinary idea to organise an exquisite conceptual food experiment. Surrounded by nature they would embark their guests on an unforeseen journey, challenging their perception and understanding of what it is to eat a meal. Ann-Sophie, being a lover of concept designing, experiments in cooking and dining, only had one answer when they asked her to collaborate, hmmm YES!
“"Springtime with its beautiful blossoms, the first ray of the summer sun and new life. But also the reality of waking up, after a cold long winter and birds falling out of their nests. The perfection of nature versus its reality.”
the mission
Our mission was to bring spring to the plate. A lavish and exquisite lunch, an experience so extensive that one could be satisfied for days, a culinary surprise. Graphics, setting and the flower installation all build further on the concept that was translated in a 16 course lunch.
the results
Le repas became a memorable collaboration from its conception to the execution. The visual identity showcases flowers as they start to wilt on their stems, a small commentary on the reality of the sometimes forgotten cost of the things we desire. This theme is continued throughout with installations, one made using the discarded shells of eggs or a circle of scrapped artichoke leaves. Sometimes we can make something beautiful out of what might have been considered to no longer have value. Both dishes and visual concepts played around with this silver lining.
