Curafyt developes natural, science-based supplements for dogs and horses. The founder Valérie is a veterinarian who believes in a holistic approach to ingredients that tackle the cause, not just the symptoms. Originally focused on supplying directly to vet offices you know their products are backed by science and can now enjoy a direct to consumer point of sale.
Our studio was involved from the very beginning, designing the first brand identity and packaging with a B2B concept. Moving forward from start-up to scale-up, with new partners, a bigger team, and a market for a B2C model, it was time for a rebranding. They wanted a warm, approachable brand that was transparent about their ingredients and practices, a good contrast to the often shouty and greenwashed branding of their competitors.
Beautifully blending in with the dark blue and brown bottles, we opted for a cremello background and an off black for typography. Every category of products has its own Curafyt colour and illustration that stands central on the packaging. With focus on not only what the product does but also what it consists of for full transparency. With an emerging European market it was important to lay out information in a variety of different languages while keeping the identity clean and consistent. A green colour was implemented for web use to add depth and a better user experience. Extensive iconography is used to highlight the different functions and benefits of the products while continuing to build the identity and story.