Grondregie van de Stad Brussels
Photography & print Buroform
Grondregie van de Stad Brussel, better known as the property agency of the City of Brussels is responsible for the management and development of the private patrimony owned by the City of Brussels. Distinguishing itself from social housing companies, they mainly focus on middle class homes and businesses. They aim to contribute to regulating the private market through fair rents and their vision on real estate.
When looking for investors for some of their most renowned buildings in their portfolio, Grondregie van de Stad Brussel contacted us to make a flyer that stood out on the real estate fairs. Something subtle on the outside, having the projects pop out. Luxe meets the future, making investors excited to get involved.
We created a booklet with all the information on the Grondregie in 3 languages with some successful projects and numbers to emphasise. We used the colours of de Grondregie, black, white and red but added a percentage of the red to soften it all up. All on a beautiful Pur Coton Cocaïne paper. So simple, yet super elegant, with their logo embossed on the cover.
Per project we created an accordion fold with all the information presented in a minimalistic yet confident manner. Each of these project folders can be kept in the sleeve of the general booklet to easily stroll around the real estate fair in Cannes.