Heart of Gold
The Lions Club Boom collaborated with gin maker Philip Collet to create ‘Heart of Gold’, initially named ‘Lionheart’. All profits of this handcrafted London Dry go to charity. We’ll drink to that!
Our client had a clear vision of the look they wanted for this limited edition gin with an illustrative nod to the original name.
Working within the client’s desires we created a label design that reflected the old and new name in harmony. A lion’s head coalescing with a heart not only reflects the name but also characterises the fortitude and compassion in the simple act of helping others. A splash of texture adds vitality to the composition, while the gold seals the overall message and quality of the product.