Interior Creneau International
Pattern De Gournay
Raclette is a French brasserie in the heart of Abu Dhabi, serving cheesy dishes and traditional recipes. Everything to get together with your friends, excite your taste buds and make it impossible not to indulge and enjoy. Raclette has been melting hearts since 2021 and soon became the place to be.
The brief was to create an elegant and approachable brand. The restaurant is located at the beach and focuses on tourists, so having a clear communication in both English and Arabic was essential. With a lot of one-time-visitors the place needed to be catchy and instagrammable.
A simple colour palette and logo create continuity within the brand expression without overshadowing the culinary and experiential agenda. With a lavish interior and impressive experience, the use of minimalist graphic assets integrate well with the overall look and feel without becoming overbearing. Logo on the plates, print collateral with the wallpaper pattern, rich materials make the visitors and their followers immediately aware of where they are.