Museum Night Fever
services
Brand identity
Animation
Copywriting
Art direction
Illustrations
Print collaterals
Website design
Socials
credits
Photography via Brussels Museums
Museum Night Fever is an annually organized night of innovation and exploration throughout several of Brussels' museums. Organized by Brussels Museums, it offers a unique experience of museums that breaks down traditional austerity, inviting revelers to experience them on their terms. The night is capped with an afterparty, ensuring the festivities can continue until the fever breaks.
the mission
Accessibility and inclusivity are two primary focuses of the event. Younger audiences often perceive museums as outdated or pretentious, finding content and language unrelatable to their diverse perspectives. We were tasked with finding a bridge that welcomes all backgrounds and works to serve the individual, not just the idea of museums themselves.
the results
To address these challenges, our approach focuses on creating a sense of curiosity and accessibility that appeals to a diverse range of interests. We aim to break away from traditional museum aesthetics, which can reinforce the aforementioned problems. Instead, we draw inspiration from modern designs popular among younger demographics. We've created a sense of unity that can be reflected over the years but still has room to grow and adapt to ideas and surroundings.
Guiding the MNF experience is Claudi, a fun and approachable character who is wonderfully non-binary. Claudi enables viewers to create their own story around them, personifying imagination and having your head in the clouds. This approach is used to promote the idea that museums are places of infinite possibility and meaning for everyone.
