Oink BBQ Club
Oink BBQ Club is putting the BEST BELGIAN QUALITY in BBQ. So you won't be surprised to hear that they only source the finest quality local ingredients. With their ingredients in hand they strike the perfect balance between, sweet, sour, salty, and smokey — for the ideal mouth watering umami bite.
Oink came to us looking for an identity. They knew what they were doing but they didn't know how to visually communicate it. We were given the exciting opportunity to not only have a lot of fun exploring design solutions but to also discover more about the variety in BBQ.
Along-side the wonderful people of Oink, we've created a bold and dynamic brand identity that's full of sunshine even on the rainiest of days (an important feat in Brussels). In creating their identity we wanted to give a small nod to American BBQ influences while remaining unique and playful. The wide colour palette is in part inspired by the four main types of BBQ: Texas (orange), Memphis (dark blue), Kansas (red and yellow), Carolina (light blue). The extensive colour palette and fun pattern — a distorted version of the traditional chequered print — enable versatility and a constantly fresh approach.