Gare Maritime Food Market
This food market isn’t your standard food hall, it’s a culinary experience where top chefs run the booths. Gare Maritime by itself is an exciting location on the Tour & Taxis site, where history and future meet each other and a new neighbourhood social community is born amongst all these tantalising Food Market concepts.
This new kid in town reminds us of food scenes you might discover in London or NY. Creating a new neighbourhood, in the heart of an old community—it has the ability to bring harmony to locals and tourists alike. With this in mind we wanted to bring some fun Belgian attitude while respecting the haute cuisine on offer.
The playful logo is a result of the different layers the concept holds. Using four different fonts (one custom) throughout the communication, their use is also very dynamic and representative of the variety offered. The typography is complemented by all sorts of little doodles that are a continuation of the illustrations that were developed for each food stall. The illustrations always show a hand, focussing on the chef linking its name to the concept, and a hint to their concept. As a lock up it offers a multitude of possibilities to sample and try—just like the Food Market itself.