Solid Stash are frozen vegan meals, cooked with love and home-delivered. Always have a delicious and fast meal ready to go for those days where you don't have time or energy to cook.
Flying high from the moment they launched, a proper branding presented itself. We wanted to translate Lily’s love for the kitchen and her bouncy enthusiasm. Important throughout the whole development was the fact that they are a small start up, putting all the work in themselves, having an identity that is easy to use was essential.
We created an extensive identity with a vibrant colour palette, illustrations and patterns and its very own font. The handwritten logo is accompanied by the use of catchy phrases to enhance the storytelling. Lily’s favourite colours as well as the food she cooks inspired the final colour palette. It is a playful and dynamic identity that gives Solid Stash the flexibility to scale and grow their designs along with their brand.