Tandzorg Gooik
services
Brand identity
Print collaterals
credits
Illustrations Kaitlin Walsh
Interior design Studio Haver
Photography by Hannelore Veelaert
Taking over the dentist practice of his dad, Gertjan & Marie were looking to make it their own. Moving to a new built, defining their expertise and showcasing this was an important step in their career.
the mission
Our mission was to develop a corporate identity that exudes tranquility, quality and a personal touch. It was important to step away from the more traditional sterility associated with hospitals and dentists alike, while maintaining professionalism and quality of service.
the results
The visual corporate identity is based on light, natural materials and business-like elegance. The interior design perfectly complements this aesthetic and acts as an extension of it. The various logos and icons of Tandzorg Gooik, along with the simple and minimalist color palette, form the core of the corporate identity. This approach is minimalist and accessible to all patients, both online and offline.
Kaitlin Walsh's beautiful illustrations are introduced as playful elements. She is a talented American artist and has created a series of watercolors that perfectly match and then enrich our corporate identity.
