230201_sbww_Brik_thumbnail_1880x860

Student Guide
Brik

services
Brand identity
Visual identity
Print collaterals
Illustrations

credits
Photography Lies Engelen

Brik is the service desk for students in Brussels. Together with the Dutch-speaking Universities they take care of everything concerning accommodation, mobility, city life and events. Every year they publish a student guide (in both Dutch and English, with different content) and loads of informative flyers and folders to introduce Brussels and its universities to new students.

the mission
We were selected to create a new visual language to be utilised for the next three years for their student guides. We had creative freedom and proposed to go wild, showing the real Brussels for Belgians and International students alike. We wanted to juxtapose the roughness and imperfections of a big city next to the personality and warmth you would find in a village.

the results
As is Brussels, the designing of the guides was an amazing discovery of textures, colours, illustrations and photography. We created a bunch of characters that further illustrate the content and are also something else to discover. To keep everything readable we used fixed colour combinations together with a tight layout on our most informative pages. We kept it bright and interesting by breaking up pages with flourishes of brush strokes, sticky notes, doodles and scribbles. Recalling back to our time as students we wanted the guides to be reminiscent of what many of our papers and books looked like after we finished doodling on them.

230131_sbww_Brik_Image_03_1380x1580
230131_sbww_Brik_Image_1380x1580-1
230201_sbww_Brik_Booklet_2820x1580-1
230320_sbww_Brik_Flyer_03
230331_sbww_Brik_Flyer
230320_sbww_Brik_Flyer_02
230006_sbww_Brik_Folder_2820x1580
230306_sbww_Brik_Folder_Groen_2820x1580-1
230201_sbww_Brik_Illustration_2820x1580
230306_sbww_Brik_Folder_1380x1580
230310_sbww_Brik_Paint_1380x1580
230201_sbww_Brik_Book_01_2820x1580
230131_sbww_Brik_Image_1380x1580
230201_sbww_Brik_Image_1380x1580
230125_studiobasil_logo-06-05
230125_studiobasil_logo-06-05

studio basil. is a graphic design agency based in the heart of Brussels.

say hi
hello(a)studiobasil.com
+32 479 85 68 52

Mouth
Watering
Branding

Barthélémylaan 9,
1000 Brussels, Belgium