Website + implementation
Photography Birgit Sterckx
GRUUN is one of those places every city longs for. A combo of a plant shop and a coffee bar in the very heart of Brussels. Lore thought of the concept while travelling through Canada where she came across a plant slash juice bar and just five months later, GRUUN was born. GRUUN is Brussels dialect for green and whether you’re born with the greenest of thumbs, or prefer cacti to brighten up your urban jungle, this is the place where you want to be.
GRUUN is Lore’s little baby, but we feel like a proud godmother. Yearning to work on these types of projects, Lore got in touch with studio basil. just after starting up in Brussels. It was and still is a showpiece to us.
With GRUUN, Lore wanted to fulfil her dream: create a paradise of greenery and coffee where people could stop by and hang out, always feeling welcome. So that’s what we went for.
Mixing up analogue and digital work to achieve a selection of plant shades in a punchy colour palette. Referring to the green oasis, green on green is used for soft communication within the shop or printwork like gift cards. The bright red on the apricot brings you to a tropical destination, somewhere where they grow the greatest coffee.