Camina
services
Brand Identity
Print collaterals
Meet Eline, a career coach with a corporate HR background. She ventured into entrepreneurship with Camina, focusing on empowering women to make well-informed career choices. Through Camina, Eline provides essential tools and expert guidance, mapping out clear paths for each individual's career journey.
the mission
Eline approached us with a clear mission — to help individuals rediscover the 'spark' in their professional lives. Our approach is pragmatic and holistic, aiming for sustainable and enduring positive change. These aspects resonated strongly with us, and we were eager to spotlight them in our collaboration.
the results
Our identity reflects the dawn of a new day and the potential it signifies. We intentionally avoided a predominantly dark palette, drawing inspiration from the light of a crisp morning at winter's end. Imagine the cold blues of winter transitioning as spring and summer crest the horizon — a visually striking metaphor for Camina's purpose. Like the changing seasons, Camina strives to thaw the ice that impedes progress, enabling individuals to move forward as intended.
