Djar
services
Brand Identity
Packaging
Djar is the solution of Alison and Danielle for a healthy and creative lunch. Offering a great selection of dishes in a reusable jar at both events and several shops, they have successfully filled a gap in the market everyone can enjoy.
the mission
Growing as a business, working with a fun first logo, handwritten by Danielle's sister, they missed an identity to work with. A refreshment of the logo and a general brand identity with clear guidelines was what they needed to help them take the next step.
the results
Structure and flow that breathed opportunity over restriction was the foundation of the Djar identity. A vibrant tone on tone colour palette that would make their products pop without detracting from their wholesome quality. Their frolicsome logo got an update to make it more sleek and readable, with an alternative for a more diverse and flexible application. In general, simple and clean with a touch of personality was the goal and with the first two checked off, we made waves with catchy phrases—knowing Djar would soon make waves of its own.
