Force Majeure is the perfectly brewed answer to ‘what to drink when training for a triathlon.’ A traditional Belgian beer where taste is superior to the alcohol percentage; 100% taste, 0% alcohol.
The brief was to create a label that fits in the alcoholic range of traditional beers, staying away from craft beers and the typical light grey non-alcoholic bèta options.
All of their first meetings were held at DameJeanne (now Barge) in Brussels, with an amazing wavy bar made of concrete. That very bar inspired us to create a subtle backdrop in order to have the traditional logo standing out. That bar was the backdrop for our inspiration and Force Majeure will certainly be the backdrop for many fun and memorable (no blackouts here) times. All varieties have their own colour but hold on to the same simple yet classy design, printed on a beautiful textured paper. Cheers!